Industry
Manufacturing, Medical devices
About the Client
Hyperice is a leading wellness technology company founded in 2010 that specializes in recovery and performance enhancement devices. The company has revolutionized the recovery technology market with its innovative product portfolio, which includes percussion therapy devices (Hypervolt series), dynamic air compression systems (Normatec line), thermal therapy products (Venom series), and the groundbreaking Hyperice X contrast therapy device.
The company has achieved remarkable market success through strategic partnerships with major sports leagues including the NBA and PGA Tour, collaborations with elite athletes like Patrick Mahomes and Virat Kohli, and innovative product development partnerships such as the Nike Hyperboot. Hyperice has been recognized on the Inc. 5000 list for six consecutive years and named among Fast Company's Most Innovative Companies.
Hyperice is a leading wellness technology company founded in 2010 that specializes in recovery and performance enhancement devices. The company has revolutionized the recovery technology market with its innovative product portfolio, which includes percussion therapy devices (Hypervolt series), dynamic air compression systems (Normatec line), thermal therapy products (Venom series), and the groundbreaking Hyperice X contrast therapy device.
The company has achieved remarkable market success through strategic partnerships with major sports leagues including the NBA and PGA Tour, collaborations with elite athletes like Patrick Mahomes and Virat Kohli, and innovative product development partnerships such as the Nike Hyperboot. Hyperice has been recognized on the Inc. 5000 list for six consecutive years and named among Fast Company's Most Innovative Companies.
The challenge
When Hyperice first approached us through a referral in March 2021, we immediately recognized an exciting opportunity to showcase our expertise as a language service provider. As a global leader in wellness technology, Hyperice serves athletes and consumers in over 60 countries, demanding translation solutions that could seamlessly support their rapid international growth. Confident in our ability to deliver at scale and speed, we were ready to meet and exceed their ambitious requirements.
The primary challenge centered around their demanding project requirements: multilingual content spanning 37 languages with extremely tight deadlines that left little room for traditional project timelines.
Hyperice needed comprehensive language solutions that extended far beyond basic translation work, requiring sophisticated desktop publishing (DTP) services across multiple language pairs. Simultaneously, they were seeking competitive pricing that would align with their budget constraints while maintaining the high-quality standards expected by a premium global brand.
The complexity of Hyperice's content portfolio presented ongoing challenges, as their materials required technical expertise across wellness technology terminology and content adaptation for diverse cultural markets. We needed to demonstrate that we could handle not just the linguistic complexity of 37 languages, but also the technical sophistication required for their DTP while consistently meeting their tight timelines.
The solution
To meet Hyperice’s ambitious global expansion goals, we knew a standard approach would not suffice. Instead, we engineered a tailored, multi-layered workflow designed to address both the scale and technical intricacies of their projects. From the outset, we recognized that Hyperice’s highly detailed product documentation spanning 37 languages and including complex instructions and regulatory information demanded more than just translation. It required a robust process that could guarantee consistency, technical precision, and rapid turnaround, even for languages with unique desktop publishing (DTP) challenges like Thai and Japanese.
Our solution began with the formation of a dedicated project team, including two experienced project managers, a core group of linguists specializing in wellness technology, and a technical DTP unit. We mapped out a workflow that allowed for simultaneous translation and DTP processes, supported by advanced project management tools that provided real-time visibility into project status and allowed us to dynamically allocate resources as priorities shifted. This parallel processing approach significantly reduced lead times without compromising quality.
To ensure consistency across all materials, we implemented a centralized terminology management system and established detailed style guides and reference materials for each target market. This system allows our linguists to maintain uniformity in technical terms, units of measurement, and formatting across product manuals, user guides, and marketing collateral—regardless of language or project volume. By assigning the same linguists to recurring projects, we further reinforced linguistic and stylistic consistency, while our DTP specialists adapted layouts to accommodate language-specific requirements, such as text expansion or right-to-left scripts.
Quality assurance was built into every stage of our workflow. Each deliverable underwent a multi-step review process, including linguistic validation, technical checks, and final DTP proofing to ensure both accuracy and visual integrity. Our project managers maintained close communication with Hyperice, providing regular updates and quickly addressing any emerging issues or last-minute changes.
Ultimately, our tailored workflow transformed Hyperice’s localisation process into a seamless, scalable operation. By centralizing project management, leveraging specialized expertise, and integrating advanced technology, we enabled Hyperice to launch multilingual projects faster and more reliably, empowering them to maintain their competitive edge in the global wellness technology market.
Our solution began with the formation of a dedicated project team, including two experienced project managers, a core group of linguists specializing in wellness technology, and a technical DTP unit. We mapped out a workflow that allowed for simultaneous translation and DTP processes, supported by advanced project management tools that provided real-time visibility into project status and allowed us to dynamically allocate resources as priorities shifted. This parallel processing approach significantly reduced lead times without compromising quality.
To ensure consistency across all materials, we implemented a centralized terminology management system and established detailed style guides and reference materials for each target market. This system allows our linguists to maintain uniformity in technical terms, units of measurement, and formatting across product manuals, user guides, and marketing collateral—regardless of language or project volume. By assigning the same linguists to recurring projects, we further reinforced linguistic and stylistic consistency, while our DTP specialists adapted layouts to accommodate language-specific requirements, such as text expansion or right-to-left scripts.
Quality assurance was built into every stage of our workflow. Each deliverable underwent a multi-step review process, including linguistic validation, technical checks, and final DTP proofing to ensure both accuracy and visual integrity. Our project managers maintained close communication with Hyperice, providing regular updates and quickly addressing any emerging issues or last-minute changes.
Ultimately, our tailored workflow transformed Hyperice’s localisation process into a seamless, scalable operation. By centralizing project management, leveraging specialized expertise, and integrating advanced technology, we enabled Hyperice to launch multilingual projects faster and more reliably, empowering them to maintain their competitive edge in the global wellness technology market.
Conclusion
The Hyperice partnership stands as a testament to what can be achieved when innovation meets operational excellence. As Hyperice continues to set the benchmark in wellness technology, their requirements for precise, reliable, and scalable localisation have only grown more complex. By entrusting Travod with their multilingual communication needs, Hyperice has gained a strategic partner capable of delivering not just translations, but a seamless, end-to-end language solution that matches the pace and ambition of their global expansion.
Our dedicated team, sector-specific expertise, and rigorous quality controls have enabled Hyperice to maintain consistency and clarity across dozens of languages and markets—ensuring their groundbreaking products and brand message resonate worldwide. In a sector where accuracy and speed are non-negotiable, our collaboration has allowed Hyperice to focus on what they do best: driving innovation in recovery and performance. As they continue to lead and inspire on the world stage, we’re proud to support their journey, ensuring that language is never a barrier to movement, progress, or growth.
About Travod
Travod is a global provider of expert language services and agile technology solutions for businesses worldwide. Providing culturally localised content, Travod offers a full range of translation services in 100+ languages. Our international team of over 5,000 specialist linguists work together to provide a bespoke service for more than 6,000 organisations and brands. Travod is fully ISO 9001 and ISO 17100 certified, demonstrating its ongoing commitment to the highest standards of quality in the translation industry. Travod is part of Mondia Technologies Group.
