Inovance is a key player in Europe's industrial automation sector, helping manufacturers modernize their operations in an increasingly competitive market.
Founded in 2003, the company has evolved significantly from its origins as a specialist in drive technology to become a comprehensive provider of automation solutions.
Inovance’s distinctive strength revolves around its approach to European manufacturing needs. Instead of opting for generic solutions, they offer carefully calibrated systems ranging from precision servo mechanisms to user-friendly control interfaces, all of which are engineered to meet exacting European industrial standards.
This market-focused strategy has fueled substantial expansion, with Inovance technology now enhancing productivity across diverse sectors from textile manufacturing to sophisticated packaging operations throughout Europe.
The challenge
Translating industrial automation content is never straightforward, and for Inovance, the task was particularly demanding. The company’s technology is sophisticated, and its documentation needs to be both technically precise and accessible to engineers and buyers across Europe. It’s not just about finding the right words, but rather about ensuring that every instruction, safety note, and product feature is clear and accurate in multiple languages.
Each European market posed its own challenges. German manufacturers expect documentation that matches their high standards for technical detail and clarity. French buyers look for materials that fit their regulatory environment and technical language. In Italy, Spain, and Turkey, the content needed to reflect local industrial practices and cultural expectations, ensuring that the message resonated with each audience.
Inaccurate translations could lead to misunderstandings that affect not only product sales but also workplace safety and operational efficiency.
With a steady stream of content, Inovance needed a translation process that could handle both volume and complexity, while maintaining a consistent, authoritative voice across all languages.
Working with Shenzhen Inovance Technology has been both engaging and impactful. Their strong focus on driving innovation in industrial automation comes through clearly in every project we collaborate on. With a clear vision for the future of industrial tech and an impressive global presence, Inovance continues to set high standards in their field. We're proud to play a part in helping their message resonate with audiences worldwide.
The solution
Travod developed a custom translation strategy that balanced technical precision with cultural fluency—an approach that transformed Inovance's European communication challenges into opportunities for market connection.
At the heart of this solution was Travod's specialist technical translation team. Rather than relying on generalist linguists, we deployed translators with engineering backgrounds who understood not just German, French, Italian, Spanish, and Turkish languages, but also the technical expectations of professionals in those markets. This expertise proved invaluable when handling complex projects like the SV680 hardware documentation—a massive undertaking that required both technical accuracy and clarity.
We implemented a comprehensive service package that included:
- Machine Translation Post-Editing (MTPE) for high-volume technical content, balancing efficiency with precision
- Desktop Publishing (DTP) services that preserved the technical diagrams and visual elements critical to Inovance's documentation
- Quality Assurance protocols specifically designed for technical content
What made this approach particularly effective was Travod's creation of client-specific glossaries and translation memories. These resources ensured that technical terminology remained consistent across all materials, whether it’s marketing brochures or detailed user manuals, regardless of which language they were translated into.
The relationship evolved from single-document projects in 2020 to comprehensive multi-language campaigns by 2025. This scalable solution enabled Inovance to maintain its rapid pace of innovation while ensuring that every market received materials that spoke directly to their technical and cultural expectations.
“It’s always great to work with the Travod team who are helpful, and turn work around to deadline”.
The results
What began with straightforward documentation projects has evolved into a comprehensive multilingual communication strategy spanning five key European languages. The impact has been particularly striking in the German market—historically challenging for non-native companies—where precisely translated technical documentation has helped position Inovance as a serious competitor to local automation giants.
The numbers tell a compelling story. Between 2021 and 2024, Travod processed over 50 distinct translation projects for Inovance, managing everything from complex technical manuals to precisely targeted marketing materials. This consistency has helped Inovance establish a cohesive brand voice across diverse European markets while maintaining the technical precision their products demand.