Global Marketing vs Localised Marketing: Which is More Effective?
The Internet has changed many fundamental aspects of business. Whether you realise it or not, your business is now competing on the world stage against competitors near and far.READ ON
Is Emoji Becoming The Most Spoken Language?
Emoji is fast becoming the world’s first truly global form of communication. Today, emojis have become part of our daily existence with more than 90% of social networking users communicating through emojis and more than 6 billion being exchanged every...READ ON
Is Santa Claus Multilingual?
It’s December, and sleigh bells are ringing, mince pies are being baked, and children around the world are writing their wish list to Santa. In Norway, more than 30,000 letters are said to be posted and received every year. But,...READ ON
The Ultimate Quality Checklist for Translation and Localization
Whether you are a localization manager or project manager in the translation industry, it is critical that before you deliver a translation project, you carefully go through a review checklist for quality assurance.READ ON
Make Sure You’re Measuring Your Customers' Translation Performance
What do you do to measure your customer’s translation performance? Unless you are measuring results, you can’t possibly tell if you are succeeding or failing with your service.READ ON
Is There a Point to Language Groups and Families?
How many languages are there in the world? This is a common question and with over seven billion people on the planet, it’s one that is worth asking.READ ON
5 Methods to Translate a Website
“Translate Website” is a popular keyword for most website owners now because of its benefits for SEO and increasing the global reach of your brand. But effective website translation is more involved than simply copying and pasting text into the...READ ON
Do You Need Your Own Localisation Team?
As your business expands globally, the need to tailor content for local markets becomes more important. The better you can communicate with potential customers, the more likely you are to convert sales.READ ON
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