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In-depth product knowledge is an essential skill that every customer-facing team member should have. But how do you easily and efficiently get your employees up-to-speed on your product range, and ensure that knowledge is retained and properly communicated, especially in...

When building a website to serve a global market, you need to be sure that you can reach the widest possible audience. But to have the greatest success, you must also speak the language of your customers.

As e-commerce sales continue to spike globally across all sectors, we’re gradually approaching the point at which online transactions will outweigh physical ones, thanks to omnichannel holistic shopping experience that customers look to achieve, in which the majority of commerce...

Everyone seems to be using SEO these days, but the techniques usually employed are basic at best. While this will certainly boost your website’s ranking in Google searches, it can only help up to a point. As a business, you...

As your business expands globally, the need to tailor content for local markets becomes more important. The better you can communicate with potential customers, the more likely you are to convert sales.

Every business industry works with its own set of keywords, phrases, and terminology that are unique to the company and the space that it operates in. While this terminology may come with ease to you and your team, it can...