Global Marketing vs Localised Marketing: Which is More Effective?
The Internet has changed many fundamental aspects of business. Whether you realise it or not, your business is now competing on the world stage against competitors near and far.READ ON
Do You Need Your Own Localisation Team?
As your business expands globally, the need to tailor content for local markets becomes more important. The better you can communicate with potential customers, the more likely you are to convert sales.READ ON
Use Global SEO To Increase Your Business Website Ranking
Everyone seems to be using SEO these days, but the techniques usually employed are basic at best. While this will certainly boost your website’s ranking in Google searches, it can only help up to a point. As a business, you...READ ON
5 Methods to Translate a Website
“Translate Website” is a popular keyword for most website owners now because of its benefits for SEO and increasing the global reach of your brand. But effective website translation is more involved than simply copying and pasting text into the...READ ON
The Wisdom and Creativity of Translating Yoda Worldwide
If you are a fan of the movie Star Wars, you have no doubt fell in love with the character Yoda. Yes, this wise and mystical Jedi Master has a way of weaving his way into your heart. What makes...READ ON
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