Industry
Leisure and Tourism
We translated content for 60 million travellers living in 40 countries
We worked on extensive translation and localisation projects in the travel industry, spanning 17 target languages and multiple areas of expertise, to deliver content across a range of media platforms.
About the Client
Country
Switzerland
Scope Of Work
Websites, marketing emails, ad copy, brochures
Languages
Finnish, Norwegian, Hungarian, French, Russian, Polish, Romanian, Turkish, German, Ukrainian, Spanish, Swedish, Portuguese, Italian, Indonesian, Danish, Dutch
Since 2014 we have worked in collaboration with the world's leader in online travel bookings. Every month, the company reaches 60 million users, across 40 countries, using 17 languages, who search for and book their travel and leisure experiences through its websites, apps, social media and email campaigns.
Operating at the intersection of consumer travel and digital commerce, the company manages one of the largest portfolios of travel and leisure inventory in Europe, connecting users with flights, hotels, holiday packages, and experiences across continents. Travellers research across multiple devices and channels before booking,
Operating at the intersection of consumer travel and digital commerce, the company manages one of the largest portfolios of travel and leisure inventory in Europe, connecting users with flights, hotels, holiday packages, and experiences across continents. Travellers research across multiple devices and channels before booking,
which means every language version of every page, email, and campaign is either a conversion opportunity or a barrier to one. With 17 languages and 40 markets to support on a release cadence that matches seasonal promotions, dynamic pricing, and constant inventory changes, the company needed a translation partner who could scale with its growth without fragmenting its brand voice or slowing its go-to-market timelines.
Since 2014 we have worked in collaboration with the world's leader in online travel bookings. Every month, the company reaches 60 million users, across 40 countries, using 17 languages, who search for and book their travel and leisure experiences through its websites, apps, social media and email campaigns.
Operating at the intersection of consumer travel and digital commerce, the company manages one of the largest portfolios of travel and leisure inventory in Europe, connecting users with flights, hotels, holiday packages, and experiences across continents. Travellers research across multiple devices and channels before booking,
Operating at the intersection of consumer travel and digital commerce, the company manages one of the largest portfolios of travel and leisure inventory in Europe, connecting users with flights, hotels, holiday packages, and experiences across continents. Travellers research across multiple devices and channels before booking,
Industry
Leisure and Tourism
Country
Switzerland
Scope Of Work
Websites, marketing emails, ad copy, brochures
Languages
Finnish, Norwegian, Hungarian, French, Russian, Polish, Romanian, Turkish, German, Ukrainian, Spanish, Swedish, Portuguese, Italian, Indonesian, Danish, Dutch
which means every language version of every page, email, and campaign is either a conversion opportunity or a barrier to one. With 17 languages and 40 markets to support on a release cadence that matches seasonal promotions, dynamic pricing, and constant inventory changes, the company needed a translation partner who could scale with its growth without fragmenting its brand voice or slowing its go-to-market timelines.
Multiple target languages and high volumes
Challenge no. 1
Managing multiple target languages and cross-media content while maintaining consistent output
The company was seeking a “one-stop-shop” partner that could manage their translation projects. They wanted to maintain consistency across translations and ensure an economical process.
Our extensive network of specialists, coupled with our ISO certified standards of translation quality, demonstrated that we were the ideal partner for projects with this scope.
Challenge no. 2
Delivering a high volume of translated and localised content without compromising quality or speed
To address the twin challenges of high volume content and limited delivery windows, we assembled dedicated teams of linguists and project managers to work on each target language. These teams were centrally coordinated to monitor and measure progress and consistency.
In order to support this structure and maximise efficiency, we developed a client-specific glossary for each target language which was updated in real-time, streamlining specialised translation and reducing reworking.
Single brand identity
Challenge no. 3
Interpreting and translating a single brand identity and voice across a broad range of languages
Maintaining a brand voice across multiple languages poses a significant challenge, both in consistency between languages and consistency between different content items within a single language.
We created and managed a customised translation memory database, facilitating the repurposing of content from previous translations, and helping to maintain brand consistency, while shortening turnaround times as linguists focused on developing fresh content.
Challenge no. 4
Maintaining daily contact with 10 offices worldwide and providing regular updates on progress
With such a high volume of business-critical content to be created, prompt and “always available” communication was a key requirement for the client. Our team works with 10 different production offices across the globe and ensures the fastest and most direct communication.
On certain projects, we collaborate on and complement translations performed by internal staff, and so are able to advise on and mitigate potential mistranslations, identifying the areas causing confusion in the target language message and re-translating, if necessary. We help reduce the load on the client's support services, and reassure international end customers by providing the right messaging without delay.
The result
Our team acts as a single point of contact for the company's localisation projects. This has allowed for further unifying of processes between our teams, helping to keep the brand's tone and voice consistent, regardless of the source of the translation. Since 2014, the company has its increased website-generated revenues by $15 million, increasing from $6 million in H1 2014 to $21 million in H1 2019. We’re extremely proud of our contribution to the company's business success and expansion, and continue to value our partnership highly.
Results
- 15M $
- Increase in H1 website-generated revenue between 2014 and 2019
- 40
- Countries reached through localised travel content
- 60M
- Users reached every month via the client's websites, apps, and campaigns
What our customers say
Seamless and rewarding experience
Working with Travod has been a seamless and rewarding experience for Hyperice. Communication is always clear and timely, which makes managing global content much easier on our end. We appreciate their flexibility and attention to detail, no matter the complexity of the project. Travod has become a trusted partner in helping us connect with our international audiences.
Fontayne Sisson
Graphic Designer at Hyperice
We've been able to streamline our translation process
Our organization's biggest challenge is manpower. We are a small association that relies heavily on volunteers and, as in any industry, everyone is so very busy. With the help of Travod, we've been able to streamline our translation process using AI which allows our volunteers to simply review the content versus translating it from scratch.
Heather Myers
Program Director at NASSCO
Difficult language requests
The Travod team always responds in a timely manner with staff available during hours that are not typical of their time zone. Their service has been able to accommodate difficult language requests without issue, and they are quick to communicate any questions or concerns on projects. I enjoy how streamlined their customer portals, with a simple chat feature to discuss any project details. They have become a great resource and I appreciate their partnership immensely!
Elliott Klawitter
Translations Coordinator at DTS
Translation services so easy!
I had no idea when I originally reached out what a pleasure it would be to work with you and the team at Travod. Thank you for making translation services so easy!
Peter Christofferson
Marketing Services Manager at Chicago Faucets
Quality and quick service on urgent projects
I appreciate Travod for the quality and quick service in all our translation requests. We often have urgent projects, and Travod never failed to deliver accurate translation at the requested deadline.
Ana Fernandez
Localisation Coordinator at Last Minute Group
Best fit with my requirements
I have found Travod's approach to be pragmatic in providing solutions which best fit my requirements and they deliver to agreed timelines and standards in all cases. Charges represent value for money, as the process from end-to-end is simple and streamlined.
Dave Rogers
Corporate Training Manager at Swissport
Exceptional response times
Travod has exceptional response times, are always professional and ready to go the extra mile to make sure they meet our every translation need. Even when I needed a high volume of manuals translated into multiple languages within a month, they came through.
Laura Beyers
Technical Documentation Specialist at CLIMAX Portable
Keen on finding the solution
We highly appreciate the responsiveness of Travod team, always keen on helping you find a solution and receive feedback after delivery. They help us manage our website content in 8 languages, perfectly understand SEO challenges and deliver good quality work.
Nicolas Arnaud
Marketing Manager at LunaJets
Never fail to deliver
I appreciate Travod for the quality and quick service. We often have urgent projects, and Travod never failed to deliver an accurate translation by the requested deadline. By implementing the localization tool, we finally have transparency in the process.
Jacqueline Dulauroy
Global Category Manager - Indirect Procurement at Swissport
Messaging consistency & regional differentiation
With 290+ locations around the world, we're pleased to utilize Travod to assist us with our international communications. They help us maintain messaging consistency, regional differentiation on a global scale and efficiently market our value-added solutions.
Global Marketing Communication Team
Berry Global (Amcor)
Unique partner to handle translations
We were looking for one unique partner to handle translations in different languages, and Travod presented a professional solution backed up by clear and fast communication. They delivered the project within the scheduled time with minimal assistance from us.
Simone Drera
VP of Business Development at Flexxaire
Great communication
We have experienced great communication with Travod. Every inquiry we make about translation projects is addressed appropriately and in a timely manner. The translated files we receive are always laid out neatly and the team does a great job recreating images.
Liesbeth de Jonge
Owner of Vertaalbureau JTS
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Results
- 5
- European languages localised
- 50+
- Translation projects delivered
- 4
- Years of continuous partnership
Bookings in every market your travellers come from
Travel websites, apps, marketing campaigns, and editorial content localised for every language your travellers book in. Brand voice maintained, conversion preserved, throughput sustained at the pace global travel marketing demands.