Why leading businesses choose our Follow-the-Sun 24/7 translation services

Global marketing teams today are under more pressure than ever to deliver campaigns that are both consistent and culturally relevant, all while juggling tight deadlines and a wide range of language needs.

Travod meets this challenge head-on by leveraging a robust around-the-clock translation service built on the Follow-the-Sun model.

This approach means your marketing messages are translated and delivered to audiences around the world without delay, maintaining both speed and quality at every stage.

Let's explore this model in more depth.

Why traditional translation sometimes falls short

Marketing teams today operate in a world where campaign launches can’t wait for business hours. When your team in New York needs urgent document translation for a campaign launching in Tokyo, or your London office requires fast translation services for a time-sensitive press release in São Paulo, traditional translation agencies with limited operating hours create bottlenecks that can derail your entire marketing strategy.

Language barriers represent more than communication challenges—they’re market access barriers that directly impact your global success. Research shows that 72% of consumers are more likely to purchase products with information in their preferred language, yet many marketing teams struggle with translation services that can’t match the pace of modern marketing demands.

Our services provide a comprehensive solution for overcoming these challenges, ensuring your team is never held back by time zones or availability. No matter the industry or subject matter, our services deliver accurate translations tailored to your specific needs.

Follow-the-sun: Global project management for marketing teams

The Follow-the-Sun global project management approach transforms how marketing teams execute international campaigns.

This methodology ensures that while your team sleeps, professional translators and expert linguists in different time zones continue working on your projects, delivering completely satisfied results when you return to the office.

Each project is assigned to linguists specializing in the required language for each target market, ensuring accuracy and cultural relevance.

Continuous campaign execution

When your team in San Francisco ends their day, linguists in Manila begin translating your content. As Manila’s workday concludes, experienced interpreters and translators in London take over, ensuring your translation projects progress continuously across all time zones. Whether your campaign requires translation into one language or multiple languages, the Follow-the-Sun model ensures seamless execution.

This seamless handoff between global teams means:

• Campaign launches synchronized across multiple markets

• Real-time adaptation to market feedback and changes

• Elimination of delays caused by time zone constraints

A key advantage of Travod’s Follow-the-Sun approach is how we efficiently manage translation projects across our global offices. The accompanying image illustrates this process: the top section shows the regions where translation requests originate—such as EMEA, APAC, and the Americas—while the chart below highlights the diverse locations of the translators assigned to these projects.

Our data shows the power of this approach in action: 82% of translations for North and South American clients are handled by linguists outside their region—with 60% completed in EMEA and 22% in Asia-Pacific. Similarly, 94% of APAC client projects involve collaboration with EMEA-based translators. This means when your New York marketing team wraps up for the day, our European linguists are already at their desks, working on your campaigns. By morning, your translations are ready. No overnight delays, no waiting for business hours to resume.

Quality that scales globally

Professional interpreters and translators working during their optimal hours deliver superior quality for your marketing materials. Our quality process ensures the translated content closely matches the original document in both meaning and format.

This approach ensures your brand message maintains consistency while adapting to regional dialects and cultural nuances that resonate with each global audience.

Solving critical marketing pain points

Speed without compromise

Marketing deadlines don’t accommodate traditional business hours. When you need urgent document translation for product launches, legal compliance documents, or time-sensitive campaigns, 24/7 translation services ensure your team can communicate effectively across markets without delay.

Fast translation services operating on the Follow-the-Sun model eliminate the impossible choice between speed and quality. Your translation work progresses continuously while maintaining the accuracy and cultural sensitivity essential for successful global marketing.

Seamless multi-market coordination

Global marketing teams juggle campaigns across dozens of markets simultaneously. Language services that operate around-the-clock enable your team to:

• Launch coordinated campaigns across all time zones

• Respond immediately to market-specific feedback

• Adapt messaging for language pair requirements in real-time

• Maintain brand consistency across all translated documents

As a result, this will allow your brand can speak directly to each market in their own language, ensuring your message resonates clearly and confidently with every audience.

Crisis communication and urgent response

When crisis communications arise, your team needs immediate language access. Around-the-clock translation services ensure you can translate critical communications instantly, protecting your brand reputation and enabling rapid market response regardless of when emergencies occur.

For immediate crisis response, urgent interpretation or translation support is also available by phone, ensuring reliable communication in critical situations.

Strategic benefits for global marketing teams

Competitive market advantage

Leading businesses leverage 24/7 translation services to enter markets faster than competitors constrained by traditional translation timelines.

Unlike other translation agency options that operate with limited hours and slower turnaround times, our model ensures your projects move forward without delay. When your team can launch in multiple markets simultaneously while competitors wait for business hours, you gain crucial first-mover advantages.

Enhanced customer experience

Satisfied clients consistently report improved customer engagement when marketing materials are available in customers’ preferred language immediately upon market entry.

For example, in the healthcare industry, immediate language access ensures patients and healthcare professionals can communicate effectively, leading to better customer experiences and outcomes. This immediate language access creates positive first impressions that drive higher conversion rates and customer loyalty.

Operational efficiency

Global marketing teams operating with 24/7 translation services report:

• Dramatic reduction in campaign launch delays: Projects that once took weeks now launch on schedule

• Major improvements in cross-market coordination: Teams can synchronize campaigns across regions seamlessly

• Substantial decrease in emergency translation costs: Proactive planning eliminates costly rush jobs

• Significantly higher global success rates for international expansions

Ready to transform your global marketing strategy?

In today's competitive global marketplace, marketing teams can't afford translation delays that slow market entry or compromise campaign effectiveness. 24/7 translation services operating on the Follow-the-Sun model provide the speed, quality, and reliability essential for successful global marketing operations.

Expert linguists are ready to assist your team in breaking down language barriers and achieving global success. Whether you need urgent document translation for tomorrow's launch or fast translation services for ongoing campaigns, comprehensive language solutions ensure your marketing messages reach every target audience with precision and impact.

Contact our team today for a free quote and discover how 24/7 translation services can accelerate your global marketing success. Our expert services team is standing by to assist your organization in connecting with global audiences through accurate language services that deliver language services exactly when and where you need them.

Transform your global marketing strategy with translation services that never sleep—because your competition certainly isn't waiting.

About Travod

Travod is a global provider of expert language services and agile technology solutions for businesses worldwide, and part of the Mondia Technologies Group. Providing culturally localised content, Travod offers a full range of translation services in 100+ languages. Our international team of 130 in-house employees and over 5,000 specialist linguists work together to provide a bespoke service for more than 6,000 organisations and brands. Travod is fully ISO 9001, ISO 17100, ISO 18587 and ISO 27001 certified, demonstrating its ongoing commitment to the highest standards of quality in the translation industry.